What is the Growth Loops Workflow?
The Growth Loops Workflow helps you identify and strengthen self-reinforcing systems that compound results over time. It focuses on mapping how outcomes feed back into inputs — revealing whether your growth is linear or exponential.
Instead of chasing isolated wins, you design loops that sustain momentum.
Why It Matters
True growth rarely happens in straight lines — it happens in loops. When users, engagement, or revenue create feedback effects that generate more of themselves, growth accelerates naturally.
Understanding these loops lets you:
- Detect where feedback mechanisms exist
- Strengthen weak links that break the cycle
- Invest where small inputs produce outsized returns
How It Works
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List Core Metrics Identify key input and output metrics (e.g., users, activation, referrals).
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Map the Feedback Loop Connect metrics in a circular flow to show how results feed back into new inputs.
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Run Growth Loop Analysis Measure loop gain, ripple effects, and time-to-compound.
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Interpret and Act Identify which connections strengthen the loop and which slow it down.
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Iterate and Validate Track loop performance over time and refine based on new data.
What You’ll Get
- Loop Gain score — is your system compounding or decaying?
- Ripple Strength — which effects carry the most influence
- Time-to-Impact — how quickly effects circulate
- Equilibrium Forecasts — where the loop will stabilise over time
Best Practices
- Keep loops small and explicit — 3–5 metrics per loop.
- Revisit periodically to test for decaying relationships.
- Use findings to inform feature and bet prioritisation.
- Treat loops as living systems, not static diagrams.
Summary
The Growth Loops Workflow helps you turn linear progress into compounding momentum. By understanding how results reinforce themselves, you can design systems that grow faster — with less constant push.