What is the Opportunity Solution Tree Workflow?
The Opportunity Solution Tree Workflow helps you explore and validate multiple solution paths before committing resources. It visualises the journey from strategic outcome to customer problem to potential solution — ensuring your bets target real opportunities.
This workflow connects discovery to strategy, grounding innovation in evidence.
Why It Matters
Teams often jump to solutions before confirming which opportunities are most valuable. By visualising the problem–solution space, you can:
- Avoid wasted effort on low-impact ideas
- Align teams around validated opportunities
- Prioritise discovery work systematically
- Bridge qualitative insights with quantitative goals
How It Works
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Define Desired Outcome Start from the strategic metric or objective you want to improve.
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Identify Opportunities Map customer pain points or gaps that, if solved, could drive that outcome.
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Propose Solutions List potential initiatives that address each opportunity.
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Connect to Bets Convert the most promising solutions into bets for prioritisation.
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Measure Impact Use Flow Board relationships to validate solution outcomes against metrics.
What You’ll Get
- Visual map linking outcomes, opportunities, and solutions
- Validated opportunity ranking
- Traceable link from discovery to execution
- Reduced risk of solution bias
Best Practices
- Ground opportunities in real customer evidence.
- Limit initial trees to one outcome area.
- Convert high-confidence solutions into tracked bets.
- Revisit periodically as new insights emerge.
Summary
The Opportunity Solution Tree Workflow brings structure to discovery. It ensures that every solution you pursue connects directly to an opportunity — and that every opportunity connects to measurable outcomes.