Introduction to the Strategy Graph

Understanding Your Organisation’s Strategies in Motion

What Is the Strategy Graph?

The Strategy Graph is Segflow’s system-level representation of your organisation’s and team´s strategies. It connects every bet (output) and metric (outcome) across all Flow Boards into one unified network — a living model of how your organisation learns, executes, and evolves.

It’s the connective layer that transforms scattered planning and measurement into a coherent system of learning — one that evolves continuously as teams test, deliver, and measure.

Figure 1 — The Strategy Graph connects all bets and metrics across Flow Boards into a single, living system.

Why It Exists

Most organisations suffer from strategic fragmentation:

• Teams chase their own KPIs, without knowing the long-term impact towards the organisation’s goals.
• Roadmaps drift into output factories.
• Teams keep adding tools and reports faster than they create shared understanding.

This creates what Itamar Gilad  and John Cutler  call the Feature Factory problem — a pattern where work outputs replace learning, and teams execute without understanding system-level impact.

It gives teams and leaders a shared view of:

• How bets influence outcomes
• How metrics reinforce each other
• Where strategy compounds — or conflicts
• What parts of the system are under- or over-leveraged

By connecting effort and impact through visible relationships, it replaces activity metrics with systemic insight — the same shift behind frameworks like the North Star Metric, Growth Loops, and KPI Trees.

How It Works

Every Flow Board contributes its relationships — between bets and metrics — to the Strategy Graph. These connections describe how work drives change, forming a network of cause and effect.

Figure 2 — Example Strategy Graph for a running app. Bets (left) influence system metrics (center) which roll up into business outcomes (right).

What It Enables

The Strategy Graph powers the analytical and strategic intelligence inside Segflow.

Using the Strategy Graph for Alignment

Alignment is one of the hardest problems in any growing organisation. Teams need autonomy to move fast — but without a shared view of how their work connects, autonomy turns into drift.

Instead of forcing alignment through process or hierarchy, it enables aligned autonomy — each team moves independently, but within a shared understanding of the system they’re part of.

1. A Shared Map of Strategic Intent

Every connection between a bet and a metric expresses a belief:

“If we do this, it should move that.”

When these beliefs are captured across Flow Boards, the Strategy Graph becomes a collective map of intent — showing how teams expect their work to influence company outcomes.

Figure 3 — Each Flow Board expresses a local strategy. The Strategy Graph unifies these beliefs into a shared map of organisational intent.

This shared map helps teams:

• See where their work contributes to larger goals
• Identify overlapping efforts or conflicting bets
• Understand how their domain connects to others

Alignment shifts from meetings and slide decks to a shared, living model that everyone can navigate.

2. Preventing Strategic Drift

As teams grow, roadmaps often evolve faster than strategy does. The Strategy Graph counteracts this drift by making relationships explicit and continuously visible.

When a team adds a new bet, Segflow instantly shows:

• Which metrics it aims to move
• Whether those metrics are already influenced by other bets
• If the initiative supports or conflicts with existing strategic directions

3. Facilitating Cross-Team Collaboration

In many organisations, cross-team dependencies emerge too late — only after launch plans collide. By surfacing relationships early, the Strategy Graph helps teams coordinate before conflicts arise.

Figure 4 — Example of multiple dependency chains in a subscription funnel. The Strategy Graph makes system-level relationships visible across teams.

For example:

• Two product teams might discover they’re influencing the same retention metric.
• A marketing initiative may depend on a product bet being delivered first.
• A platform improvement may unlock several downstream bets.

The graph makes these dependencies visible system-wide — reducing misalignment, duplicated effort, and last-minute prioritisation crises.

The Philosophy Behind It

The Strategy Graph is inspired by a lineage of strategic and product thinking that reframes execution as part of a learning system — not just a delivery pipeline.

It builds on ideas from:

• Feature Factory Avoidance — shifting from shipping output to learning from outcomes (Itamar Gilad , John Cutler )
• North Star Frameworks — connecting product metrics to company value (Amplitude )
• KPI Trees — bridging the gap between customer behavior, product metrics, and company goals (Petra Wille )
• Growth Loops — recognising feedback systems that drive compounding progress (Reforge )
• Systems Thinking in Product Strategy — mapping leverage and feedback rather than arbitrary KPIs (DoubleLoop )
• Aligned Autonomy — enabling teams to move independently within shared strategic structure (Peerspective )

The Strategy Graph vs Traditional Planning

From Graph to Intelligence

The Strategy Graph isn’t just visual — it’s analytical.

Each analysis queries the graph — translating connections into strategic signal. The richer and more accurate your relationships, the more powerful your analyses become.

A System of Continuous Strategy

Most strategy frameworks fail because they freeze in time — they rely on quarterly rituals instead of continuous learning. The Strategy Graph, by contrast, evolves continuously — as bets complete, metrics move, and relationships change.

Over time, the Strategy Graph becomes a precise reflection of how your company grows and learns — a map not of your plans, but of your strategies in motion.

Strategy is a system of systems. The Strategy Graph is where those systems become visible, measurable, and alive.