Using Segflow for Outcome-Oriented Roadmapping
Jason Doherty: Outcome-Oriented Roadmapping Gibson Biddle: Outcome-Based Roadmapping
Outcome-oriented roadmapping shifts planning away from features and delivery milestones toward measurable impact. Segflow operationalises this mindset by linking every roadmap item to metrics, bets, and decision loops — creating a roadmap that learns.
Together, they replace output tracking with evidence-based progress.
Why Combine Outcome-Oriented Roadmapping and Segflow
Outcome roadmapping focuses on why work matters; Segflow connects that “why” to what changes in your system.
| Traditional Roadmap Element | Segflow Feature | Result |
|---|---|---|
| Features and releases | Bets | Structured, measurable initiatives |
| Goals and key results | Metrics and Relationships | Quantified definitions of success |
| Delivery milestones | Cycle Loops | Cadenced reflection on outcomes |
| Progress tracking | Metric trends | Live view of performance change |
| Alignment and strategy | Strategy Graph | Single, connected system of record |
Segflow turns your roadmap from a list of deliverables into a series of strategic bets — each linked to measurable outcomes.
How It Works
1. Define Outcomes Before Outputs
Start by adding goals and metrics to a Flow Board before listing any initiatives. Ask, “What change in behaviour or performance defines success?” Examples: higher activation rate, increased weekly retention, improved NPS.
This creates a measurable foundation for your roadmap.
2. Translate Outcomes into Bets
Instead of features, create Bets that represent strategic hypotheses. Each bet should include:
- The metric(s) it aims to move
- Expected impact direction (positive/negative)
- Confidence level and effort estimate
- Assumptions and timeframe
Bets become the building blocks of an outcome-driven roadmap.
3. Visualise Relationships
Use the Flow Board to connect bets to metrics, and metrics to each other. This reveals dependencies and leverage points — showing where multiple bets influence the same outcomes or where single changes have cascading effects.
4. Use Cycle Loops as Roadmap Cadence
Every Cycle Loop (quarterly, monthly, or per-initiative) represents a strategic checkpoint:
- Which outcomes moved as expected?
- Which bets delivered measurable impact?
- What should we continue, stop, or reshape?
Cycle Loops replace static milestone reviews with dynamic learning reviews.
5. Capture Learnings and Update the Graph
When a loop closes, Segflow’s Strategy Graph automatically integrates results:
- Strengthened or weakened relationships between metrics
- Successful bets linked to goal improvement
- Retired bets and new opportunities highlighted for the next roadmap cycle
Your roadmap evolves continuously based on evidence, not opinion.
Example Flow
| Stage | Traditional Equivalent | Segflow Feature | Output |
|---|---|---|---|
| Define objectives | Goal setting | Metrics & Flow Board | Measurable outcomes |
| Plan initiatives | Project list | Bets | Strategic hypotheses |
| Track progress | Gantt or delivery plan | Cycle Loops | Decision checkpoints |
| Review & adapt | Post-mortem | Updated Strategy Graph | Learning-driven roadmap |
Best Practices
- Start with outcomes, not features. Define what success looks like in data.
- Keep bets measurable. Each roadmap item must link to at least one metric.
- Replace “done” with “decided.” Use Cycle Loops to mark learning, not just completion.
- Expose dependencies. Use relationships to align teams around shared metrics.
- Review continuously. Update the roadmap based on loop results, not calendar dates.
Avoid treating Segflow as a reporting layer. It’s a reasoning layer — the roadmap is the story of your learning, not your shipping.
Summary
Segflow gives outcome-oriented roadmapping a living backbone.
- Flow Boards define outcomes and relationships.
- Bets make intent explicit and measurable.
- Cycle Loops bring rhythm to reflection and learning.
- The Strategy Graph evolves with each decision.
Segflow turns your roadmap into a continuous feedback system — where every initiative becomes an experiment, and every outcome informs what comes next.