Growth Loop Report

Overview

The Growth Loop report helps you understand whether your connected metrics form a self-reinforcing loop and how strongly that loop compounds over time. It highlights where the loop is strong, where it is fragile, and how long it takes for changes to fully show up across the system.

Report Types & Settings

When you generate a report from a metric node, you can choose a report type:

• Key Metric Driver
• Marketing Mix Model
• Growth Loop (this report)

You can also tailor the summary:

• Audience: executive, mixed, or technical
• Depth: high-level or deep-dive
• Intent: analysis, strategy, or story

These settings shape the narrative, not the underlying model outputs.

When to Use This Report

Use the Growth Loop report when you need to:

Confirm a True Flywheel

• Problem: You suspect a loop exists but do not know if it compounds
• Solution: See whether the loop strengthens over time or fades out

Find the Weakest Link

• Problem: The loop is not accelerating as expected
• Solution: Identify the parts of the loop that limit amplification

Plan the Timing of Changes

• Problem: You need to know how long it takes for changes to show up
• Solution: Use convergence timing and steady-state views to set expectations

Align on Long-Term Impact

• Problem: Teams disagree on what a change will do over time
• Solution: Use the report to ground conversations in a shared view of loop behavior

What You Get

1. Loop Strength

   • A loop gain score that indicates whether the loop compounds (strong) or fades (weak).

2. Time to Stabilize

   • An estimate of how long it takes for the loop to settle after a change.

3. Steady-State Values

   • A view of the long-term level each metric trends toward if the loop holds.

4. Summary Insights

   • A written summary tailored to your chosen audience, depth, and intent, highlighting where to focus.

How to Create This Report

1. Add loop metrics to your board

   • Add all metrics that participate in the loop

2. Connect them in a closed cycle

   • Ensure the connections form a loop (e.g., Users -> Engagement -> Referrals -> Users)

3. Choose report type and settings

   • Select any metric in the loop and click the “Report” button
   • Pick Growth Loop
   • Set audience, depth, and intent to shape the summary

4. Generate the report

   • Click “Generate” and open the report from the success prompt

How to Use the Results

• Strengthen the loop: Invest in the weakest link first
• Set expectations: Use convergence timing to plan when results should show up
• Focus the team: Align cross-functional work around the loop step with the highest leverage
• Re-run after changes: Check whether interventions improved loop strength

Notes & Limits

• The report is most useful when your connections form a true loop.
• Results are directional and depend on the quality of your metric history.
• If there is not enough history, the report may not generate.